Cinderella – Event Flyer Design

Client Brief:

Create a two-page flyer (front and back) to promote Cinderella, a ballet performance by The Australian Ballet. Photography, branding, and text content were provided. The goal was to produce a visually engaging and elegant layout in line with the sophistication of the ballet.

My Role:

I was responsible for the full layout design and development of the flyer, including the integration of all supplied assets and the creation of complementary illustrative and typographic elements.

Design Approach:

To echo the timeless elegance and theatrical magic of Cinderella, I developed a clean, expressive layout that balanced visual hierarchy with artistic flair. The design utilises a single PMS (Pantone Matching System) colour throughout, chosen for its rich yet refined tone, to unify the flyer and maintain a sense of sophistication. I created bespoke illustration accents to complement the supplied photography, helping to tie the imagery to the whimsical and dreamlike atmosphere of the production. Additionally, I introduced custom lettering for headlines and key titles to enhance visual interest and mirror the grace of the ballet.

Project Highlights:

Designed a front-and-back flyer layout optimised for both print and digital distribution.
Integrated supplied text and photography with custom illustration and type treatments.
Employed a single PMS colour palette for cohesion and elegance.
Ensured the design captured the essence of the performance — from the Surrealist projections to the golden ball gown and magical narrative elements.